the target for this product is for the modern woman that wants to take a moment for herself to feel pampered and celebrate her femininity.

This concept is about empowering women's choices on their looks reassuring them that whether they fake tan or not, they are as real as it gets. The packaging design is inspired by imagining skin covered by a wild garden that represents the raw inner beauty inside every woman and also portraying the natural organic components of the self tanner formula.